Amazon Conflux 2025

Art Direction, Generative Design
Conflux is Amazon’s premier design conference, uniting the creative commmunity every year. There manifesto revolves around the ‘new’. New tools, new systems, new intelligence. This years theme, “The New Renaissance: Creativity in the age of AI” is about invention. To emphasise how design can give meaning, and how we can utilise it to bring experiences to life. Paying homage to iconic artworksacross different eras, this were then taken and reinterpreted for a contemporary, technological world. Applying a cohesive visual and motion language to different styles to create a vibrant atmosphere across the Conflux conference.



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