O2 x Nothing [2022]Motion, Generative, Art Direction
I partnered with O2 and Nothing Phone with the
help of VCCP London to create motion pieces that married
the idea of technology and art together. To launch the first
ever Nothing Phone, I was tasked to merge the two realms
together and link the branding of both
O2 and Nothing whilst emphasising that tech is beautiful. Using a rigid grid of text, I transformed them into their
own unique shapes. The style is modern and relevant, with
a concious approach to appeal to the intended audience.
Playfully using the O2 logo as well as using their signature
vibrant blue, which was consistent for each animation. The
animations are organic and slow, allowing the viewers to
follow along either on their phones or on the big screen.